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Innovation and market creation in and around virtual worlds

Preliminary program with confirmed speakers…

Research meets practice seminar at CBS, May 11, 2012

Innovation and market creation in and around virtual worlds

Selling and marketing virtual worlds has never been a problem when it comes to games and social media. Virtual spaces such as World of Warcraft, Second Life and Everquest have gained tremendous success and users willingly pay monthly rates in order to explore the potentials held by these worlds. However, when it comes to virtual worlds as platforms for professional communication, the task of selling and successfully innovating seems a lot tougher. Addressing this issue will be the main task of this research seminar.

Both academics and speakers from the virtual worlds’ business community will present their thoughts on how to establish the idea of bridging the gap between avatar-based 3D interaction and professional communication. The list of speakers includes:

Henry Lowood, Curator for Germanic Collections, Curator for History of Science and Technology Collections at Stanford University, USA

Robin Teigland, Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE), Sweden

Isto Huvila, Associate Professor post-doc research fellow, Uppsala University, Sweden, and docent in information studies, Åbo Akademi University, Turku, Finland

Ursula Plesner, Associate Professor at the Copenhagen Business School (CBS), Denmark

David Burden, DADEN LIMITED Manager, Birmingham, UK

Vin Sumner, Founder and Managing Director of Clicks and Links, Second Places, Manchester, UK

Stephan Stephensen, CEO at Mingoville, Copenhagen, Denmark

Mattia Crespi, CEO at ISN Virtual Worlds, Milan, Italy and University of Rome Tor Vergata, Rome, Italy

Claus Uriza, Founder of Pop Art Lab, Denmark

Åge Staghøj, Virtual process consultant, Denmark

The seminar will take place on May 11th 2012 from 9.00 am to 5.00 pm at Copenhagen Business School, Denmark. The seminar will be held in room K150, Kilevej 14A, 2000 Frederiksberg. For directions, click here.  The seminar will be open to the public, but registration is required. To register please email name and affiliation to Emiliya Kaloferova,

We look forward to seeing you there!

Kind regards,

Ursula Plesner, assistant professor, CBS

Posted in Blog, Events, Workshops and Seminars.

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