This paper was selected as one of the Top Three Papers in the Popular Communication Division at the 2009 ICA Conference in Chicago. The paper discusses how the media industry is co-opting activity audience behaviors with online media technologies for their own marketing purposes; this includes the utilization of virtual worlds for furthering the consumer loyalty and brand recognition.
The paper can be downloaded here: Discourse Swings in Audience Conceptualizations Or viewed below:
Posted in Blog, Publications.
– 2009/08/13
Posted in Reviews.
– 2009/08/13
The virtual worlds research group recently participated in the second MetaverseU conference at Stanford University, CA. The goal of this years conference was to explore the cutting edge applications of virtual worlds and the open platforms that drive them. Read my notes and follow the links to the impressive speakers from Stanford Humanities Lab, Google, Intel, RealXtend, 3D web, Sirikata, Kira Institute and more.
Working paper No. 4 (pdf)
Posted in Blog, Publications.
– 2009/07/02
M.A.G. – Machinima Artist Guild is a network, a community and an active site for machinima artists, professionals, and amateurs in Second Life. You can visit their blog here: M.A.G. 
– 2009/07/01
This is the story of “City 17″ – a dystopian science fiction machinima carrying the message of freedom. It is produced in a Virtual World with avatars and bots playing the actors’ parts.
A machinima story by SON RAIHBOY who is the narrator, producer, director, editor and camera man of the production.
Posted in Blog, Machinima, Video and Sound.
– 2009/07/01
This seminar will take place September 28th-October 1st 2009 at Roskilde University, Denmark. The aim of the seminar is to explore different methodological approaches to virtual worlds, provide new resources for your ph.d. work, and have fun!
Course program, literature and other information – http://worlds.ruc.dk/phd
Posted in Blog, Workshops and Seminars.
– 2009/06/25
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