Danish Music Goes Virtual

A groups of Danish musicians are now turning to more immersive forms of online social media to engage with new and established fans alike. The Danish band ‘Giana Factory’ have recently consented to let ‘POP ART LAB’ a media/music production company that operates in the virtual world of ‘Second Life’ to use their song ‘Pixelated Truth’ as part of a virtual film making event that will see film makers from across the globe make a music video using only Second Life to shoot all scenes and action.

CEO of POP ART LAB, Claus Frisenberg Povlsen says of this new venture “POP ART LAB is proving that music can be promoted online in many different ways. The production of a music video for Giana Factory using nothing but Second Life for its creation, will show how online games can be used for more than just social interaction, but how they are also the platform of choice for different artistic genres. The low cost of production, great visuals and ease of use of such platforms also means that they are the perfect promotional vehicle during these economically hard times and I predict we will see many other record companies produce music videos in the same way this coming year – Giana Factory are ahead of their time.”